In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? A topical map for How To Make A Topical Map For Local SEO Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.